Organizer Handbook
Host successful pop-ups, markets, and festivals with PopupMia.
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Getting Started as an Organizer
PopupMia makes it easy to list, manage, and promote your pop-up events. Follow these steps to get started:
- Create an organizer account – sign up with your email or social login.
- Set up your organizer profile – add logo, description, and contact info.
- Choose a subscription – free basic or Pro ($19/mo) with advanced features.
- List your first event – fill in details, location, dates, booth fees, and requirements.
- Start receiving applications – vendors apply directly through the platform.
Creating a High-Quality Event Listing
A complete event listing attracts the best vendors. Include:
e.g., "Brooklyn Night Market – Summer 2026" (Food, Art, Crafts).
Exact address, indoor/outdoor, accessibility info.
Setup, event hours, teardown windows.
Different sizes (10x10, corner, double).
Insurance, permits, food handler cards, etc.
Previous event photos increase applications by 60%.
Managing Vendor Applications
Your dashboard gives you full control over the application process.
- Review applications – each vendor submits a profile with documents and a message.
- Approve or decline – accept vendors individually or in bulk.
- Request more info – send a message to ask for missing documents or clarifications.
- Application deadline – set a cutoff date after which applications close automatically.
- Waitlist management – auto-enable waitlist when spots are full.
Payments & Fees
PopupMia handles payment processing so you can focus on the event.
| Fee type | Amount | Who pays |
|---|---|---|
| Booth fee | Set by you ($0–$5,000+) | Vendor |
| Platform fee | 5% of booth fee (capped at $25) | Vendor |
| Payment processing | 2.9% + $0.30 (Square) | Vendor (or you can absorb) |
| Organizer subscription | Free for Basic, $19/mo Pro | Organizer |
Payouts: Square automatically transfers booth fees (minus fees) to your connected account within 3 business days after the event ends.
NYC Compliance for Organizers
Depending on your event location, you may need permits. PopupMia helps you stay compliant.
No city street permit required. You only need owner permission and general liability insurance.
You must obtain a permit from NYC Parks Department. Vendors need individual temporary vending permits.
Apply for a Street Activity Permit (SAPO) – fees start at $10/day. Vendors must purchase a Temporary Street Fair Permit ($10 each).
Marketing & Filling Your Event
Post on social media, local Facebook groups, and newsletters. Use the built-in share buttons.
Offer reduced booth fees for the first 10 applicants to create urgency.
Feature approved vendors on your social media – they'll share with their followers.
Reach out to vendors who have attended your previous events via the messaging tool.
Frequently Asked Questions
Ready to host your next pop-up?
List your event today and start receiving applications from NYC's best vendors.
➕ Create Your First Event